Have you ever wondered why project names [housing or commercial] often carry exotic names? At times the names are a reflection of the project features, location or any such other trait. Often, we as human psychology works, get carried away by names. This is not limited to realty alone. While shopping, anything that first hits our mind is the brand name or the product name. Somehow the name manages to convince us far better than the product physically itself. This is one trait of human psychology that real estate developers seem to catch upon instantly. Name of the project often creates it market value. The aim, usually, is to convey the value proposition and the market positioning of the project. Also, some classy names like NBR Trifecta, NBR Orange County seem to stir up aspirations in the minds of the buyer as they associate the project with uber-luxury amenities. Exotic names create an impression and also represent the ambience and exclusiveness of the project!